Autohype vs Record Union — distribution vs promotion by real people.
Record Union is a Scandinavian music distributor with a strong European following. Autohype is a marketplace of verified creators, curators and DJs you hire one order at a time. They solve different problems — here's when you need each.
What is Record Union?
Record Union is a Swedish music distribution service that delivers music to Spotify, Apple Music, TikTok, and 50+ other streaming platforms globally. They offer a free tier (15% royalty share) and paid tiers with 0% royalty share (~$10–20/year). Known for straightforward interface and strong presence in the European market.
Side-by-side comparison
| 🎵 Autohype | Record Union | |
|---|---|---|
| Primary function | Marketplace of promoters you hire to grow monthly listeners | Music distribution to 50+ streaming platforms |
| Cost | From $10 per order, no subscription | Free (15% rev share) or $10–20/year (0% rev share) |
| TikTok presence | Real creators post with your sound, typically from $20 | Distributes to TikTok Sound library — no active posting |
| Royalty collection | Not applicable | Collects royalties from all platforms and pays monthly |
| European market | Sellers worldwide — filter for the market you want to reach | Strong European distributor relationships |
| Spotify growth | Active — the promoters you hire point listeners at your release | Passive — availability only, no promotional activity |
| Revenue share | None | 0% on paid tier, 15% on free tier |
| Setup time | Each listing shows its own delivery window before you order | 3–7 days for distribution to go live on platforms |
Information verified June 2026. Competitor pricing and features may change, check their official site for current details.
Autohype may not be right for you if…
- You want guaranteed streams, followers or virality — no Autohype seller guarantees results, only real promotional work with a defined deliverable.
- You're looking for label deals, radio plugging or A&R introductions — Autohype sells promotion services, not industry access.
- You want a fully managed, hands-off campaign — on a marketplace, you choose the sellers and place the orders yourself.
- You haven't distributed your music yet — you need a distributor (DistroKid, TuneCore, etc.) so listeners can find your track before promoting it.
Which is right for you?
Artists already distributed who want real people promoting the release — a creator post, a playlist pitch, a DJ play — bought one order at a time.
Explore the marketplace →European indie artists who want a clean distribution interface with reliable royalty collection and strong support in Scandinavian and EU markets.
Find the right promotion service
Compare real sellers, clear deliverables, prices and delivery times before you order.
Browse services →Frequently asked questions
Is Record Union better than DistroKid for European artists?
Record Union has stronger European support infrastructure and has been in the market longer. DistroKid is better value at $23/year unlimited releases with no revenue share on any tier. For pure European artist needs, Record Union is solid; for global value, DistroKid wins on price.
Can I use Autohype with Record Union distribution?
Yes — Autohype works with any distributor. Once your music is live on Spotify and TikTok Sound via Record Union, hand those links to the seller you hire on Autohype and the promotion can start.
Does Record Union have any promotion features?
Record Union offers basic artist analytics and playlist pitching tools on their premium tier. What they don't do is put a creator, curator or DJ behind your track — that gap is where Autohype fits alongside distribution.
More comparisons