Autohype vs Promoly — TikTok automation vs radio and playlist pitching
Promoly pitches your music to radio stations, playlist curators, and music blogs. Autohype builds a daily TikTok presence that drives Spotify streams. Two completely different strategies — here's how to choose.
What is Promoly?
Promoly is a music promotion platform that lets artists send their tracks to radio station DJs, podcast hosts, playlist curators, and music blogs via email pitch campaigns. Artists upload their track, write a pitch, and send it to Promoly's contact database. Credits-based pricing system (typically $30–150 per campaign).
Side-by-side comparison
| 🎵 Autohype | Promoly | |
|---|---|---|
| Promotion channel | TikTok (daily dedicated content) | Radio, podcasts, playlists, music blogs (email pitching) |
| Cost | $97/mo (unlimited daily TikTok posts) | $30–150 per email campaign |
| Audience reach | TikTok algorithm — potentially millions via FYP | Radio listeners, podcast audiences, playlist followers |
| Speed | First TikTok views within 24–48h | Weeks for radio play, days for playlist response |
| Radio airplay | No | Yes — direct pitch to radio DJs |
| Compounding | Yes — daily posts build Spotify save pipeline | One-off — fades when radio rotation ends |
| Rejection rate | Zero — posts every day regardless | High — most pitches are ignored |
| Free trial | 7 days free | Free trial available |
Which is right for you?
Artists focused on building a streaming audience and Spotify monthly listeners via TikTok discovery. Best for digital-native genres (trap, EDM, lofi, R&B, phonk) where TikTok is the primary discovery channel.
Start free trial →Artists in genres where radio still matters (country, adult contemporary, Americana, jazz) or who want podcast/blog coverage as part of a broader press strategy.
Try Autohype free for 7 days
No charge today. Cancel anytime. First video posted within 24 hours.
Start your free trial →Frequently asked questions
Does radio promotion still matter in 2026?
For certain genres and demographics, yes. Country, adult contemporary, and regional radio still drive meaningful streams and licensing. For most digital-native genres (trap, EDM, indie pop, R&B), TikTok drives more streams per dollar spent than radio pitching.
Can I use Promoly and Autohype together?
Yes — use Autohype for daily TikTok-to-Spotify compounding, and Promoly quarterly for radio/blog pitches around major releases. Different channels, different audiences, both build your overall reach.
Which gets more Spotify streams — radio or TikTok?
In 2026, TikTok drives more Spotify streams per dollar for most independent artists. Radio drives streams mostly from passive background listening (low save rate). TikTok drives active saves from people who Shazam and stream intentionally — much higher algorithm signal per stream.
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