Autohype vs Promoly — hiring promoters directly vs radio and playlist pitching
Promoly pitches your music to radio stations, playlist curators, and music blogs. Autohype is a marketplace where you pick a verified TikTok creator, curator or DJ and pay once per order. Two completely different strategies — here's how to choose.
What is Promoly?
Promoly is a music promotion platform that lets artists send their tracks to radio station DJs, podcast hosts, playlist curators, and music blogs via email pitch campaigns. Artists upload their track, write a pitch, and send it to Promoly's contact database. Credits-based pricing system (typically $30–150 per campaign).
Side-by-side comparison
| 🎵 Autohype | Promoly | |
|---|---|---|
| Promotion channel | TikTok creators, playlist curators, DJs and bloggers | Radio, podcasts, playlists, music blogs (email pitching) |
| Cost | From $10 per order, no subscription | $30–150 per email campaign |
| Audience reach | Each seller's own followers — profile, reviews and past work are public | Radio listeners, podcast audiences, playlist followers |
| Speed | Each listing shows its own delivery window before you pay | Weeks for radio play, days for playlist response |
| Radio airplay | No | Yes — direct pitch to radio DJs |
| Compounding | Your call — reorder from the sellers that worked, drop the ones that didn't | One-off — fades when radio rotation ends |
| Rejection rate | Low — the seller accepts your order before any work starts | High — most pitches are ignored |
| Cost to try | Browsing and comparing sellers is free — you only pay when you order | Free trial available |
Information verified June 2026. Competitor pricing and features may change, check their official site for current details.
Autohype may not be right for you if…
- You want guaranteed streams, followers or virality — no Autohype seller guarantees results, only real promotional work with a defined deliverable.
- You're looking for label deals, radio plugging or A&R introductions — Autohype sells promotion services, not industry access.
- You want a fully managed, hands-off campaign — on a marketplace, you choose the sellers and place the orders yourself.
- You haven't distributed your music yet — you need a distributor (DistroKid, TuneCore, etc.) so listeners can find your track before promoting it.
Which is right for you?
Artists focused on building a streaming audience who want to choose the promoter themselves, order by order. Best for digital-native genres (trap, EDM, lofi, R&B, phonk) where short-form creators and playlist curators are the main discovery channels.
Explore the marketplace →Artists in genres where radio still matters (country, adult contemporary, Americana, jazz) or who want podcast/blog coverage as part of a broader press strategy.
Find the right promotion service
Compare real sellers, clear deliverables, prices and delivery times before you order.
Browse services →Frequently asked questions
Does radio promotion still matter in 2026?
For certain genres and demographics, yes. Country, adult contemporary, and regional radio still drive meaningful streams and licensing. For most digital-native genres (trap, EDM, indie pop, R&B), TikTok drives more streams per dollar spent than radio pitching.
Can I use Promoly and Autohype together?
Yes — use Autohype to book creator posts, playlist pitches and DJ plays whenever you have budget, and Promoly quarterly for radio and blog pitches around major releases. Different channels, different audiences, both build your overall reach.
Which gets more Spotify streams — radio or TikTok?
In 2026, TikTok drives more Spotify streams per dollar for most independent artists. Radio drives streams mostly from passive background listening (low save rate). TikTok drives active saves from people who Shazam and stream intentionally — much higher algorithm signal per stream.
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