The music release promotion system independent artists are missing.
Your release window is 30 days. Most artists post twice and call it done. Autohype posts daily for the full month — which is what actually moves the algorithm.
The problem you're stuck in
The average independent artist posts 2–3 times around their release date, gets a small spike in streams, and then watches it flatten out within a week. The song falls out of Spotify's algorithmic push before it ever gains real traction.
What major label releases have in common: a sustained 30–90 day promotional push, daily content, consistent messaging, and persistent algorithmic signaling to Spotify. Independent artists have access to all of those tools — they just don't have the bandwidth to execute them manually.
How Autohype solves this for you
- 1Set up Autohype 2 weeks before your release date — it starts generating teaser clips immediately ('this drops in 14 days') to prime the TikTok algorithm before release.
- 2On release day, Autohype posts a drop clip with release-optimized caption ('out now on Spotify → save it 🙏') and continues with 1 new clip per day for the full 30-day window.
- 3Each daily clip is a fresh chance for a FYP moment — the clip that goes viral is rarely the first one. Day 18 has as much viral potential as Day 1, but only if you're still posting.
- 4Sustained daily posting drives a compound save rate on Spotify: saves accumulate daily, crossing the Discover Weekly threshold faster than a one-week push ever could.
- 5After 30 days, Autohype continues posting from your catalog — so your release keeps gaining new listeners while you work on your next track.
Try it free for 7 days
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FAQ
When should I start posting before my release date?
Start teaser content 2 weeks before release. '15 seconds from my upcoming track — drops [date]' clips build anticipation and prime TikTok's algorithm to associate your account with the new audio before it's live. On release day, the algorithm already has context for what your new sound is and who should see it.
How many TikTok posts should I make around a release?
At minimum, 1 post per day for 30 days (14 pre-release teasers + 1 release day drop + 15 post-release clips). Major label artists maintain 2–3 posts per day during release windows. With Autohype, the daily posts are automated — you can add personal clips on top of the automated baseline.
Does Autohype pitch my release to Spotify editorial playlists?
No — Spotify editorial pitching must be done through Spotify for Artists at least 7 days before release. Autohype drives the TikTok-to-Spotify save rate that makes your track eligible for algorithmic playlists (Discover Weekly, Release Radar). Do both: pitch editorial manually, let Autohype handle the daily organic save accumulation.